The Comms Checkup
A New Tool for Association Communicators
Most association communications programs drift. Not because of bad intentions — because the work moves fast, staff turns over, and there is rarely time to stop and ask whether what you are producing is actually working.
I wanted to give teams a way to answer that question honestly. So I built one.
The Comms Checkup is a structured self-assessment built around five pillars of effective association communications. You score your program channel by channel, find out exactly where the gaps are, and get specific recommended next steps — pillar by pillar.
It includes a 12-page framework guide, a scoring worksheet and an action guide. You can work through the whole thing in an afternoon. Find The Comms Checkup here.
If you are a paid subscriber to this newsletter, reply “checkup” and I will send you a discount code.
If you know a communications director, executive director or senior staff member at a trade association or nonprofit who could use an honest look at their program — forward this along.
Lisa